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If you know Getty Images, you're probably either a photo editor or someone who just happened to stumble on the site while perusing photos from a big event like the Olympics.

Getty wants to change that.

The 23-year-old company plans to step beyond its b-to-b roots with a new consumer-facing website called Foto, officially launching this week, where its massive wealth of images will be curated for a wider audience to explore and enjoy.

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