Haier-owned GE Appliances has named the Chicago office of FCB its creative agency of record following a creative review.
The Interpublic Group agency won the business following a competitive review, which came about 18 months after Chinese manufacturer Haier bought the appliance division from GE. GE Appliances brands include Monogram, GE CafeTM, GE, GE ProfileTM, Haier and Hotpoint.
In addition to FCB, the review included incumbent BBDO, Ogilvy, MullenLowe and McCann, according to people with knowledge of the matter. BBDO, which declined to comment, had worked for GE since 1920 and continued to work on GE Appliances following its sale to Haier. The agency continues to work on GE's corporate business.