Monday, October 3, 2022

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    Pharrell Williams celebrates Holi festival with Ranveer Singh for Adidas Originals

    Adidas Originals has joined forces once more with Pharrell Williams, promoting the musician's latest collection for the brand with an ad inspired by Holi, India's festival of colour. 

    Bollywood actor Ranveer Singh features in the spot, which showcases in full 360-degree technicolor glory a Holi party organised with the help of fellow celebrity VJ Anusha Dandekar.

    Williams' 'Powder Dye' capsule collection for Adidas Originals follows on from his 'Hu Holi Adicolor' and 'Hu Holi Blank Canvas' ranges. 

    In line with the campaign, Adidas Originals has also rolled out a film explaining the festival of Holi which shows people discussing the significance of the event's colours. 

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