When Amani Al-Khatahtbeh started the blog MuslimGirl.com eight years ago, she was used to being underrepresented in the fashion and beauty worlds. But since her blog has grown into a full lifestyle site with product collaborations, so have the number of hijab-wearing models in marketing campaigns and the offerings of modest-styled apparel in stores.
"For the first time in my life since 9/11, it's almost a given to see women who look like me in marketing campaigns or editorials, and that's really cool," says Al-Khatahtbeh.
Muslim marketing is going mainstream. Last month, Macy's began selling the Verona Collection, a brand of modest clothing that includes traditional hijab head coverings, to court Muslim women. Adidas walked a hijab-wearing model down the runway in its New York Fashion Week show several weeks ago. And last year, Ayana Ife became the first Muslim designer on Lifetime's popular "Project Runway."