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Drum Studios has launched Drum Labs, a new product offering which will test the latest marketing technologies in the market.   

An independent panel of 10 experts, drawn from agencies, publishers and brands will be conducting the tests on the products.

Each product will be tested in a workshop-style format. A two-hour session will see the five most relevant experts from our panel be given access to the product following an introduction from the relevant company’s representative. The tested product will be given a 'Drum Labs Tried and Tested' review on The Drum's website as well as The Drum magazine.

Marketers are increasingly struggling to stay on top of emerging technologies due to the wide array of options available to them. Consumers are demanding more personalised interactions, but marketers don’t have the appropriate tools to meet their expectations.

This poses a huge challenge as the future of marketing relies on creating exceptional consumer experiences for consumers. Drum Labs offers an opportunity to test these products; providing marketers with guidance on whether they should continue setting up meetings with vendors to demo the product.

Enterprise software and information solutions provider, Deltek will be the first company to take part in Drum Labs.

On Tuesday March 6, experts will test its project management software system WorkBook. The software empowers agencies to overcome data siloes with one connected system.

Look out for The Drum’s review in the upcoming weeks.