Fresh off its flagship Galaxy S9 smartphone reveal, Samsung will challenge America's youngest generation Gen Z to "Do What You Can't." During the Oscars, the company will debut its latest ad, which highlights a slew of relative unknowns with the potential of eventually becoming household names.
The spot features people like Rachel Morrison, who might not be widely known today, but surely has a chance to catapult to notoriety come Sunday -- Morrison is the first woman ever to receive a nomination for an Oscar in cinematography.
The 60-second spot was created by Wieden & Kennedy Portland and opens with two bored Gen Z girls sitting on their bed, telling each other that they "should make something." The video then follows with a diverse group who challenge the duo to think different.