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Delta Air Lines gives travelers a new perspective on taking off and exploring the world in a new brand campaign, ‘Runways.’

In a 60-second spot by Wieden+Kennedy New York, Oscar-winner Viola Davis reminds viewers that good things come to those who get out there and chase the many great experiences the world has to offer. As she tells us this, we hear a jet engine revving for takeoff and each new scene acts as another runway. From a table of welcoming diners to a pier over a lake or a bridge full of sheep over a rushing river, or a row of high-rise windows above a parade route and a dirt road through a tropical island, the action speeds up and eventually takes off into the clouds on a Delta jet.

Launching March 5, the campaign celebrates customers who get out into the world to chase after new experiences and adventures, while encouraging others to do the same.

“As we aim to connect the world better than anyone else, ‘Runways’ and Viola Davis inspire us all to ‘go’ in every aspect of our life,” said Julieta McCurry, Delta’s managing director, US marketing communications and sponsorships. “We hope those who see it are inspired to listen to their inner curiosity and connect to the passions, people and places that feed their soul. Core to enabling that curiosity and connection, our people are making the world a smaller place for our customers to explore.”

The ‘Runways’ campaign is the latest in Delta’s ‘Keep Climbing’ series, which focuses on the experiences and opportunities customers have when they travel with Delta. The brand video campaign will run nationally on broadcast, social and digital channels this year.

Wieden + Kennedy New York: Delta Air Lines 'Runways'

Agency: Wieden + Kennedy New York
Client: Delta Air Lines
Date: March 2018
Delta Air Lines gives travelers a new perspective on taking off and exploring the world in a new brand campaign, ‘Runways.’
In a 60-second spot, Oscar-winner Viola Davis and her assured voice reminds viewers that good things come to those who get out there and chase the many great experiences the world has to offer. As she tells us this, we hear a jet engine revving for takeoff and each new scene acts as another runway. From a table of welcoming diners to a pier over a lake or a bridge full of sheep over a rushing river, or a row of high-rise windows above a parade route and a dirt road through a tropical island, the action speeds up and eventually takes off into the clouds on a Delta jet.
Launching March 5, the campaign celebrates customers who get out into the world to chase after new experiences and adventures, while encouraging others to do the same.
Credits:
 
 
 
Client: Delta Air Lines
Agency: W+K New York
Executive Creative Director: Karl Lieberman
Managing Director: Neal Arthur
Creative Directors: Jaclyn Crowley, Sean McLaughlin, John Parker
Copywriter: Garrick Sheldon
Art Director: Toliver Roebuck
Executive Producer/ Producer: Cheryl Warbrook
Edit producer agency: Dom Tunon
Account Team: Liz Taylor, Jacque Parrish, Lauren Smith
Brand Strategy Director: Sean Staley
Director of Social Strategy: Jessica Breslin
Social Strategist: James Williams
Head of Production: Nick Setounski
Business Affairs: Carla Curry, Lindsey Timko, Brit Fryer
Project Manager: Jason Pelton, Ashlea Ramirez
Traffic Manager: Sonia Bisono
Production Company: Iconoclast
Director: Megaforce
DP: Arnaud Pottier
Executive Producer: Valerie Romer
General Manager: Charles-Marie Anthonioz
Producer: Cathy Hood
Editorial Company: Rock Paper Scissors
Editor: Mikkel Nielsen
Post Producer: Lisa Barnable
Post Executive Producer: Eve Kornblum
Editorial Assistant: Alex Liu
 
VFX Company: The Mill
VFX Lead Flame: Keith Sullivan
Colorist: Sofie Borop
Senior Producer: Collin Moneymaker / Luis Martin
 
Sound Studio: Sound Lounge
Sound mixer: Tom Jucarone
Sound Designer: Adrian Aurelius (Ballad)
Tags: United States
 
 
 
 
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