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21st Century Fox has appointed Space and Time Media’s SEO consultants to investigate how people search for illegal streaming and download services, and to give insight into the size of this problem on a global basis.

The agency will also be advising on how to drive more traffic to legal means of accessing content, using optimisation techniques on existing websites.

Donal Langan, head of SEO at Space and Time said: “This is a great opportunity to work with a fantastic global brand, using our in-house expertise to add to its understanding and knowledge of this issue and crafting strategies to counter such behaviour.”

This is an unusual focus for Space and Time’s search consultants and gives the agency scope to demonstrate how the use of search knowledge and techniques can augment a company’s understanding of its audience and audience behaviour.

Established in 2000, Space and Time Media has offices in London, Reigate, Edinburgh and Manchester and works with clients including Caffe Nero, DNAFit, Royal Zoological Society of Scotland (RZSS), Taylor Wimpey and Claritas Hearing.