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There will be fewer commercials sitting in between you and "This Is Us" on NBC next season.

Comcast's NBC Universal division is planning to cut the number of ads running across its networks during original primetime programming by 20 percent and promises to decrease ad time by 10 percent starting this fall.

At the same time, NBC Universal is introducing several new ad formats designed to make the commercials more contextually relevant to the content where they run.

Continue reading at AdAge.com