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Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band together to run in unison to propel the Earth back into motion after it apparently stops in Nike's 'Running to make the world go round' campaign.

The fictitious 'Choose Go' film begins with a news presenter announcing a 'Stopocalypse' which means that the Earth has stopped rotating on its axis. A protagonist watches a hamster run and starts running herself and asks everyone to join in to put the Earth back into motion, explained with a spinning globe by scientist Bill Nye.

People around the world are shown running until the news presenter announces that they were running in the wrong direction. Everyone then turns and starts running in the right direction.

As part of the campaign, Nike will offer audio guided runs through the Nike Run Club (NRC App) featuring voices from the campaign.

Staring tomorrow (March 2), Nye, Biles, Giannis Antetokounmpo, Hart, Colleen Quigley, Evan Jager and Mo Farah will each have their audio-guided runs (AGR) to offer guidance, motivation and inspiration to runners directly through in-ear audio with Nike's top coaches.

Nike will further host physical and digital runs in cities from Los Angeles to Paris and Tokyo to Buenos Aries on April 22. 

Must Be Something: Nike 'Choose Go'

Agency: Must Be Something
Client: Nike
Date: March 2018
Nike through its 'Running to make the world go around' campaign aims to encourage people to run when the world stops. Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and Kevin Hart are all running in the fictitious film 'Choose Go' to propel the earth to revolve back on its axis after it stopped.
Credits:
 
 
 
 
Creative Director/Copywriter: Jed Alger
Creative Director/Art Director: Marty Grasser
Producers: Kevin Diller, Derek Ruddy, Sarah Barkley Porter, Jennifer Kramer, Frank Brooks
Account Director: Andrew Schafer
Account Manager: Hanna Nesper Newell
Creative Consultant: Tony Hellberg
Business Management: Cindy Lewellen
Production Company: Anonymous Content
Director: Edgar Wright
Director of Photography: Ken Seng
VFX Supervisor: Glynn Tebutt (The Mill)
Executive Producer: Lori Stonebraker
Producer: Lisa Cowan
Production Supervisor: Jewel K. Estephanos
Production Supervisor: Lisa Judice
Production Designer: Ethan Tobman
Costume Design: Skye Stewart-Short
Offline Editor: Biff Butler (Rock/Paper/Scissors)
Offline Editor: Alyssa Oh (Rock/Paper/Scissors)
Offline Editor: Lauren Dellara (Rock/Paper/Scissors)
Sound Design: Adrian Aurelius (Ballad)
Music: "Ganges a Go-Go" by Dan The Automator
Music Supervision:  Sara Matarazzo (Walker)
Composer/remixer: Morgan Z Whirledge
 
Tags: United States, Nike, Kobe Bryant
 
 
 
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