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Google Arts & Culture has collaborated with media and content company Mass Appeal to present a campaign for Black History Month called “Anthem Film.”

The series of videos premiered throughout the month of February, and were narrated by prominent voices in the Black community, such as actor Yara Shahidi, activist Angela Rye and rapper Nas.

Each narrator pays homage to a topic close to them in the larger tapestry of Black culture and history. Nas, a Grammy-winning rapper for example, paid homage to musicians and storytellers in the space from Louis Armstrong to his own father, blues/jazz musician Olu Dara, who influenced his art. His video was inspired by the “Giants of Jazz” exhibit on the Google Arts & Culture page.

Shahidi, an actress on ABC family comedy Black-ish and its spinoff Grown-ish on sister channel Freeform, dedicated hers to the iconic black women of days past such as astronaut Dr. Mae Jemison, writer Audre Lorde and Coretta Scott King. Angela Rye, an activist and frequent political commentator, paid homage to her father (who named her after Angela Davis of the Black Panther movement) as well as the long line of black activists who have helped break racial barriers.

On the series, Mass Appeal account director Jon Colclough said: "Google Arts and Culture have done an amazing job at providing ready access to this historical content. Our goal was to build a prideful awareness while encouraging the viewer to go and do their own exploration to see what moments and figures have had an impact on their life. We wanted to bring to light the rich history of Black America through the context of current cultural thought leaders. Nas, Yara, and Angela each have their finger not only on the pulse of popular culture, but also Black consciousness, and it's current place in society."

: 'Anthem Film'

Agency:
Client:
Date: February 2018
Google Arts & Culture collaborated with media and content company Mass Appeal to present a campaign for Black History Month called “Anthem Film.” The series of videos premiered throughout the month of February, and were narrated by prominent voices in the Black community, such as actor Yara Shahidi, activist Angela Rye and rapper Nas.
Each narrator pays homage to a topic close to them in the larger tapestry of Black culture and history. Nas, a Grammy-winning rapper for example, paid homage to musicians and storytellers in the space from Louis Armstrong to his own father, blues/jazz musician Olu Dara, whove influenced his art. His video was inspired by the “Giants of Jazz” exhibit on the Google Arts & Culture page.
Shahidi, an actress on ABC family comedy black-ish its spinoff grown-ish on sister channel Freeform, dedicated hers to the iconic black women of days past such as astronaut Dr. Mae Jemison, writer Audre Lorde and Coretta Scott King. Angela Rye, an activist and frequent political commentator paid homage to her father (who named her after Angela Davis of the Black Panther movement) as well as the long line of black activists who have helped break racial barriers.
Credits:
 
 
Agency: Mass Appeal
CEO: Peter Bittenbender
Agency Producer: Brette Graber
Account Director: Jon Colclough
Project Manager: Andrea Kirk
Jenna Kon: Legal Counsel
Executive Editor: Rob Kenner
Marketing & PR: Annie Chen
Marketing & PR: Roberta Magrini
Production:
Production Company: Mass Appeal
Director: Marcus A. Clarke
Executive Producer: Peter Bittenbender
Head of Production: Renee Robson
Producer: Zachary Luke Kislevitz
Director of Photography: Scott Sans
Editorial: Mass Appeal
Post Producer: Jonathan Figueroa
Editor: Sean Gordon-Loebl
Assistant Editor: Louis Sangiorgio
Post Production: Mass Appeal
Art Director: Mike Lukowski
Animation: Jenny Scales
Graphic Designer: Cyrus Ra
Audio Company: One Thousand Birds
Colorist: Shawn King
Music Composition: Keyon Harrold
Tags: United States
 
Angela Rye celebrates the black activists that have paid the way for progress within marginalized communities
 
Nas celebrates the jazz musicians that have set the tone for today's music and his craft as a rapper
 
Yara Shahidi celebrates the iconic black women who made history in all facets of society
 
 
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