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The Kroger Co. Money Services department has selected digital marketing agency Stickyeyes to lead the digital marketing strategy for its products in the US.

This partnership will see Stickyeyes supporting key areas of search engine optimisation, digital strategy, content marketing and web design, as the brand looks to deliver significant growth in these product areas.

A key part of this relationship will be to support the launch and optimisation of a new digital platform for Kroger Money Services and will focus on showcasing the wide range of products including check cashing, money transfers, money orders, check cashing and debit card cashing, all while making it easier for customers to find store locations, hours of operation and other helpful information.

Sara Shelton, head of money services for the Kroger Co. said: “We have been impressed by Stickyeyes’ skills, talent and ability to partner with us on some of our most critical digital marketing, design and SEO efforts. We see a tremendous opportunity ahead as we partner to transform our digital presence and customer offerings.”

“We want to ensure that our Money Services products stay at the cutting edge for our consumers, and that we continue to deliver the service that our valued customers expect in 2018 and beyond. We expect Stickyeyes to play a major role in that, and their experience in the finance market is a major factor behind our decision to partner with them.”

Glen Conybeare, chief commercial officer at Stickyeyes, added: "The Money Services team of Kroger is an exciting brand to be working with. Both parties feel that there are huge opportunities for the brand to grow, and that digital will play a significant role in that growth”.

“We will be looking to bring our experience and international pedigree within the financial services sector to the fore, as we help Kroger to realise its bold ambitions for its money services proposition.”

Kroger Co. Money Services, joins a list of clients that Stickyeyes has served in the financial services industry, which includes Enova International, MBNA, TD Direct Investing and Leeds Building Society.