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Pizza Hut, hungry for a sales boost, has become the next official pizza of the National Football League.

The deal was announced by the No. 2 U.S. pizza chain and the NFL early Wednesday, the day after Papa John's and the NFL broke up following what became a contentious relationship in 2017.

Pizza Hut's multi-year deal gives it category exclusivity across national platforms, beginning with the 2018 NFL Draft in Texas in late April.

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