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Twitter is experimenting with a redesign to its one of its first ad products, the "promoted trends" that let advertisers highlight the subject of their choice near the platform's closely watched list of trending topics.

The idea is to make them more visual and in the process restore enthusiasm for the product, according to people familiar with the plans.

The new look would make promoted trends stand out more clearly from the so-called organic trends, meaning discussions that Twitter lists purely because they're popular.

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