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The Ad Council's Lisa Sherman discusses pro-social initiatives with Facebook's David Fischer in this first interview in a new series, "The Purpose of Purpose."

Lisa Sherman: There is a growing public expectation for private sector businesses to do their part in addressing social issues. How do you see this expectation playing out at Facebook?

David Fischer: One very positive trend I see is a growing recognition that doing good in the world is good for companies. The question is no longer whether the private sector should be participating in social initiatives, but rather how best they should do so. It's incredibly heartening to see so many people stepping up not just to answer that question but to drive meaningful change in the world.

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