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Amazon India has intensified its foray into grocery sector by opening 15 specialised fulfillment centres (FCs) for its app-only grocery delivery service, Amazon Now.

As reported by The Times of India, Amazon will be utilising these centres to cater to the demands on the hyperlocal delivery platform. The news comes after China’s Alibaba's investment of $146 m in online grocer BigBasket 

Despite a decline in average online spend per buyer in 2016 due to demonetisation and less discounting, Forrester's data showed that online spending in India grew in the first half of 2017.

Amazon vice president (India customer fulfillment) Akhil Saxena said: “We have put significant investments in building infrastructure for our various businesses here and we are scaling up and investing in our infrastructure and delivery network for Amazon Now so that we can increase our speed of delivery and provide a superior experience to customers."

Amazon also recently signed a memorandum of understanding (MOU) with Uttar Pradesh's Khadi and Village Industries Board to sell Khadi (handspun fiber clothings) products online.