The Body Shop Singapore has appointed Starcom as its local media agency partner, following a pitch. The agency will be responsible for content, innovation across brand innovation and all media services.
In a press statement confirming the move, the move comes as the brand seeks “greater strategic synergy and delivery across consumer touch-points”. This is in a bid to foster greater brand marketing innovation in media, content and technology throughout 2018 and beyond.
In a statement to Marketing, Jean-Marc Cazenave, general Manager, The Body Shop Singapore, said that Starcom has demonstrated both fundamental media capabilities and refreshing offerings. This includes partnerships with the local start-up ecosystem through its NextTECHnow setup.
“We look forward to partnering with innovative tech firms to deliver media solutions that will help us cut through the clutter with more meaningful consumer engagements, in-turn driving business growth for the brand,” Cazenave said.
“Our alignment was clear and mutual from the start. We’ve had inspiring conversations leading to the discovery of untapped opportunities for Starcom to fully realise for the brand, supported by the expertise of Publicis Media Practices,” Ian Loon, managing director, Starcom Singapore, said.
Last year, The Body Shop Singapore appointed Word of Mouth Communications (WOM) as its retainer PR agency for another 24 months for the Singapore market, following a pitch in March 2017. WOM has been handling the PR for The Body Shop since 2015.
Currently, the Body Shop has 3,000 stores in 65 markets worldwide, servicing 30 million customers yearly. Founded in 1976, the company is based in the UK at East Croydon (HQ and Innovation Lab) and West Sussex (global support centre). Some of its key product categories include skincare, bath and body, gifting, makeup and fragrance.
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