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Samsung has unveiled its new flagship smartphone, the Galaxy S9 and S9+ on Sunday night at Mobile World Congress in Barcelona, with the most definitive feature from the South Korean company helping it make up ground on the iPhone's alluring Animoji.

The new product launch promised to deliver 'The Camera. Reimagined'. This new camera boasts a Super Slow-Mo feature that cn then be set to music or Gif-ed to create shareable moments. It also more easily enables augmented reality apps on the front camera.

Additionally, it includes Dolby Atmos surround sound and facial recognition features. Aesthetically, it is business as usual, a 5.8-inch screen with limited bezel around it. The fingerprint sensor has also been moved to below the camera. 

Integral to the Snapchat generation, Samsung provided an answer to Apple's Animojis which were unveiled with the new iPhone 9. The S9 now allows people to become emojis, simplified animated versions of themselves that can be shared as stickers or videos.

Watch the BBC's Rory Cellan-Jones try it out below.


Pre-orders for the smartphone are available now, the S9 hits the market 16 March.

?The full event can be watched below.