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Omnicom has announced the promotion of Mark Halliday to chief executive officer of performance in APAC and the departure of Lee Smith, who was the CEO of platforms.

According to the agency, Halliday’s promotion is a commitment to maintain its work in digital and performance marketing.

Meanwhile, Smith, who spent almost a decade at the agency and oversaw the launch of Airwave Mobile, Resolution Media, OMG Programmatic and Annalect across APAC, will be leaving to create his own venture.

“Mark Halliday will be taking on a new leadership role that will further strengthen our important Performance offering in the region,” said Cheuk Chiang, CEO of Omnicom Media Group in APAC. “He has been managing director of OMG Programmatic for the past two years and joined the APAC team early in 2013 as head of mobile. He is well respected amongst our clients, teams and the industry and is perfectly credentialed to lead and grow our Performance capabilities.”

“Lee is returning to his entrepreneurial roots. We wish him well and cannot thank him enough for the capabilities he has ignited across our agencies in the region over the last 10 years,” added Chiang.