Monday, October 3, 2022

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    Apple Australia embraces marriage equality in iPhone X campaign

    Apple Australia has launched an emotive campaign for the iPhone X featuring same-sex couples getting married.

    The 'First Dance' campaign, which is part of the brand’s ‘shot on iPhone X’ series, features a cover of the iconic Inxs song “Never Tear Us Apart” sung by Australian musician Courtney Barnett.  

    The campaign depicts a range of wedding days and showcases the couples, emotions and dance floor moments from each of the big days.  It includes a one-minute long ad along with three 16-second versions focusing on three couples wedding day. 

    The campaign comes just months after Australia changed its marriage laws to allow gay couples the right to get married. It also coincides with Sydney’s Gay and Lesbian Mardi Gras Festival, which wraps on Sunday following the LGBTIQ Parade and party.

    Much like other iPhone X campaigns it does not feature the phone or showcase any features or product information. 

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