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72andSunny has made several new director level hires in Singapore.

Moving over to the agency from Saatchi & Saatchi as creative director, is Arvid Lithander. He worked on brands such Lexus, FWD and Panasonic.  Also joining him is brand director  Nicole Lee. She joins 72andSunny from BBH Asia Pacific where she managed the UOB account and helped rebrand Privank Bank. She started her career in advertising at JWT before moving to DDB then Dentsu where she worked closely with her colleagues in Japan to develop regional brand work for Uniqlo.

Rachel Woolley is also joining the agency as strategy director. With almost 10 years experience in Europe and Asia, Rachel joins the team after previously serving as a strategy director for 72andSunny’s Amsterdam office. Prior she was a planning director at TBWA/Worldwide Shanghai. With a strong background across retail, automotive, FMCG and telecommunications she has worked at agencies including Leo Burnett and Grey London.

“We’re excited to welcome such a talented group of fearless leaders into our 72andSunny Singapore family,” said executive creative director, Johnny Tan. “As our office continues to grow, these incredible individuals will help us build on the foundation we’ve created since first opening our doors in APAC.”

Meanwhile Zara Kok is coming on board as designer. She joins 72andSunny Singapore after having worked as an art director at R/GA, DDB and The Secret Little Agency where she worked on a variety of accounts such as Evian, Uber and Google. Taking the brand manager role is Hwee En Tan who was last with DDB Singapore and boutique shop, The Secret Little. She has worked on clients including Telenor, Evian, Shell, Tiger Beer, Volkswagen and the Singapore Air Force.