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It's not Snapchat's week. First Kylie Jenner said she doesn't open the app any more, and then a big consumer brand polled its followers to find out whether Snapchat is actually worth its while.

On Thursday afternoon, L'Oreal cosmetics brand Maybelline New York said via Twitter that its "Snapchat views have dropped dramatically" and asked followers if Snapchat is the best platform to use to connect with its customers.

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