Harveys and Bensons for Beds are doubling down on their joint growth vision with the appointment of an all-agency team to propel it toward its goal as Britain’s number one bed and home furnishing retailer.
The dream team includes integrated creative agency VCCP, digital agency iProspect and consumer lifestyle PR agency Kazoo; who will sit alongside incumbent media agency RP2 to devise a cohesive marketing strategy.
As such VCCP, will be tasked with devising a joint brand proposition and creative later in the year, including in-store optimisation. Reflecting the growing importance of ecommerce iProspect will be challenged to drive SEO and social media content.
Kazoo meanwhile has been asked to manage external communications; including consumer, corporate and crisis public relations.
Henry Swift, chief customer officer for Harveys and Bensons for Beds commented: “We are in the middle of great change and innovation at both Harveys and Bensons as we build upon our strong reputation in the market for good quality, British-made furniture and we needed an equally strong all-agency team to help us tell that story.
“We are really excited about the qualities all of our new agencies bring, and their fit with our existing roster, bringing together genuine creativity, drive and passion to help us take Harveys and Bensons into the next stage of our exciting transformation.”
Harveys has spent the past few years attempting to transform its image with consumers with McCann Manchester.