Ricola Asia Pacific has collaborated with JacobAmanda to launch Ricola’s annual national consumer campaign titled "Soothe your way into 2018", which runs from 1 Janurary to 28 February 2018. This is in a bid to usher glad tidings to loyal customers of Ricola's herbal candy and lozenges.
Through the campaign, consumers can take part in an easy snap-and-win game to win lifestyle prizes such as Cathay movie tickets, Foodpanda and Grab vouchers among others. In addition, all participants of the campaign will automatically qualify for the grand prize of SG$2,018 in cash. Lucky participants might even win the triumph card which increases the chances at the grand draw up to 50 times.
Since its launch, the campaign has seen an increase in Ricola’s brand affinity with young millennial consumers - the consumer group Ricola is actively pursuing, the press statement read.
The "instant sure win" mechanism was crafted by JacobAmanda using consumer insights and learnings from previous campaigns. In to bid to attract strong interest and participation, the campaign was created to be mobile-friendly and easy to participate in.
“We continue to learn from our consumers and use these insights to support our efforts on brand building and promotion planning. With this campaign, we hope to bring a soothing start to the year for all our loyal consumers,” Loh Hui Yu, assistant marketing manager, Ricola, Asia Pacific said.