Amazon India has signed a memorandum of understanding (MoU) with Uttar Pradesh's Khadi and Village Industries Board to sell Khadi (handspun fiber clothings) products online.
As part of the agreement, Amazon India will educate, train and enable rural khadi artisans to directly sell their products to Amazon customers across the country under the brand of UP Khadi.
The partnership further pushes Indian government's 'Make in India' initiative. The portfolio online will consist of products such as khadi shirts, kurtas, dhotis, towels and gourmet food which has a tremendous potential and demand in urban areas.
Uttar Pradesh's Khadi and Village Industries minister Satya Dev Pachauri said: "Khadi-India's signature fabric has seen a new wave of acceptance from customers in the last few years. We believe that e-commerce is the best way for the thousands of weavers and artisans who bring this craft to life to reach customers across not only this country but the world.
"We are happy to partner with Amazon India to support the digital journey for these artisans, expand their reach and boost employment for the sector."
Amazon India earlier partnered with Development Commissioner Handloom under the Union Ministry of Textiles