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Pandora said Tuesday that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz.

Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The move also comes at a time when digital audio is capturing more ad dollars compared to previous years.

Through the first six months of 2017, digital audio grew 42 percent year-over-year to $603 million, and of that, $448 million came from mobile, according to the Interactive Advertising Bureau's latest digital ad revenue report.

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