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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 27 February.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

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BBH India: Zee Entertainment 'ApniBhashaMeinFeelHai (There is feel in our own language)'

Agency: BBH India
Client: Zee Entertainment
Date: February 2018

 Zee Entertainment Enterprises Ltd. launched its OTT platform Zee5, with a music video conceptualized and executed by BBH India. With lyrics in 12 Indian languages, the song brings to life Zee5’s local and international  content on one platform. The music has been composed by Amit Trivedi and lyrics have been written by Amitabh Bhattacharya in partnership with the BBH team. The video titled #ApniBhashaMeinFeelHai has been directed by Nitesh Tiwari.


Agency: BBH India • Chief Creative Officer & Managing Partner – • CCO & Managing Partner – Russell Barrett • Creative Director (Art) - Shruti Das, Karthik Sekhar • Creative Director (Copy) – Ira Gupta • Art Director – Shruti Das, Karthik Sekhar • Copywriter – Ira Gupta • Head of Production – Khvafar Vakharia • Executive Producer – Rahul Kulkarni • Managing Director – Arvind Krishnan • Business Head – Monideepa Nandi • Sr. Business Partner – Monisha Khanna • Business Partner – Aishwarya Sundaram Production House • Production House – Opticus Inc • Director – Nitesh Tiwari • DOP – Tapan Basu • Producer – Varun Shetty • Line Production – Siva Konar and Team • Post Producer – Mahesh Kamble • Assistant Director – Prince Shah, Karan Modi, Nazim Khan and Tejas • Editor – Munishwar Rao • Online Artist –Bushan Wagh • Music Director – Amit Trivedi • Lyricist – Amitabh Battacharya • Choreographer- Bosco and Ceaser Cast and Crew • Main Girl: Harleen Sethi • Main Boy hindi: Shyam • Main Boy south: Rohan Asher

Tags: India, BBH India

: LinkedIn 'Chief shopping officer by ShopBack'

Client: LinkedIn
Date: February 2018

ShopBack is teaming up with LinkedIn to hunt for its Chief Shopping Officer!

The Chief Shopping Officer will have a single core mission – identify the best deals and shop for him or herself at any of ShopBack’s 500+ merchant partners, including Singapore Airlines, FoodPanda, Cathay Cineplexes, Grab and more.

To empower its Chief Shopping Officer to carry out this monumental task, ShopBack will be providing SGD11,271 in shopping funds. All purchases and Cashback accumulated during the period of employment will be for the Chief Shopping Officer to keep thereafter.

Launching exclusively on LinkedIn as its latest Job of the Week, applications for the role of Chief Shopping Officer begin today, February 12, 2018, and will run for a period of three weeks (ending on March 5, 2018). The Chief Shopping Officer will be officially announced on March 13, 2018.

Here’s what ShopBack is looking out for:

- You’ve earned your shopper stripes – This is a daunting role, so at least 2 to 3 years of online shopping experience will be required

- You’re familiar with different weapons of war – Bargains can come anytime, anywhere, so you have to be ready to shop whether you’re at home on your desktop or on-the-go with the ShopBack mobile app

- You’re unfazed by the camera – This prestigious role comes with a healthy dose of fame and fortune, so you’ll need to be comfortable on camera, and have some video editing skills too

- You are the lobang expert – Full price is overpriced! You always know where to sniff out the best bargains and, of course, you love sharing the best deals with everyone!




Tags: Singapore
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BMF: Aldi 'Epic Reminders'

Agency: BMF
Client: Aldi
Date: February 2018

Supermarket chain Aldi has launched an ad to help customers remember when its ‘special buys’ deal items go on sale. The new spot, which is part of the brand’s ongoing ‘Epic Reminders’ platform, promote the extremes that Aldi customers go to, in order to remember when the deal items go on sale.

The campaign was created by BMF.


Executive Creative Director: Cam Blackley          

Creative Director: Alex Derwin

Associate Creative Directors: David Fraser and Dantie Van der Merwe

Designer: Matthew Hughes

Head of Planning: Hugh Munro

Planning Executive: Kellie Box

Managing Director: Steve McArdle

Group Account Director: Toby Hussey

Account Director: Sid De               

Account Executive: Rebecca O’Hanlon

Agency Producers: Jenny Lee-Archee, Esta Lau

Director: James Dive

Production Company: Scoundrel

Executive Producer: Kate Gooden

Executive Producer: Adrian Shapiro

DoP: Germain McMicking

Post Production: Blackbird

Editor: Dan Lee @ The Butchery

Sound: Rumble Studios

Radio Jingles: Rumble Studios

Engineer (Radio): Cam Milne 

Composers (Radio): Johnny Green and Lance Gurisik


Tags: Australia

DDB Sydney: Westfund 'Where value meets values'

Agency: DDB Sydney
Client: Westfund
Date: February 2018

Not-for-profit health insurance company, Westfund has launched a campaign showcasing the company’s human values and community spirit.

The campaign tells the story of a woman suffering from an illness and the community who rally behind her to help her recover by covering her work shifts, collecting her mail and walking her pets.

The campaign aims to highlight the community spirit of the private health insurer which has operated across New South Wales and Queensland for more than 50 years. 


Chief Creative Officer – Ben Welsh

Executive Creative Director – Tara Ford

Creative Partner – Michael Barnfield

Senior Art Director – Jason Woelfl

Senior Account Director – Nick Stenmark

TV Producer – Alyce Guy

Tags: Australia
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