Social video company Brave Bison has selected former AOL Platforms commercial director Caroline Troman as Asia Pacific general manager.
Troman will lead the company’s Asia Pacific growth from its Singapore office, where it has grown its clients to include Johnson & Johnson, All Nippon Airways and P&G beauty brand SKii.
Her appointment follows the appointment of Matthew Crescenzo as APAC creative lead, a move that signifies Brave Bison’s belief that social video will see significant growth in the Asia Pacific market.
Caroline Troman, commented: “As an owner, producer and distributor of content, Brave Bison holds a unique position within the social landscape. This, combined with the opportunity for growth in APAC and the ambitious vision of the company, created a compelling proposition that was impossible to turn down.”
Prior to Brave Bison Troman was commercial director of AOL Platforms and has been working in the APAC region since 2014. Previous to this, Caroline led sales teams at Yahoo and Microsoft Advertising.
Claire Hungate, CEO at Brave Bison, commented: “I am delighted that Caroline is joining our excellent APAC team, bringing a wealth of experience in running and growing digital businesses. As one of the few regions where ad spend continues to grow, APAC is a key target for our social video strategy, origination and distribution model.”
Troman replaces David Nicholls, who has left the company to move back to Australia.