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As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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Konica Minolta Marketing Services (KMMS): Dacia 'Dacia Way I Like It'
Dacia has launched its ‘Dacia Way I Like It’ campaign, created by marketing activation specialist Konica Minolta Marketing Services (KMMS).
The new campaign sees Dacia re-work the lyrics from KC and the Sunshine Band’s 1975 hit That’s the Way I Like It—raising awareness for Europe’s fastest-growing car brand and celebrating five years and more than 120,000 customers in the UK.
Client: Dacia (Groupe Renault)
Project name: Dacia Way, I Like It
Marketing Communications Manager: Ed Preston
• Creative Lead: Richard Norton
• Senior Creative: Luke Barrow
• Managing Partner: James Townsend
• Account Director: Chris Boshier
• Account Manager: Lloyd Moore
Production: Hello Charlie
• Creative Director: Chas Golding
• Director: Katie Dawson
• DOP: Chris Stevens
• Editor: Alex Chew
• Head of Production: Alex Briggs
• Production Manager: Ellie Canham
• Shoot Producer: Anna Rigolli
Post-Production: The Joint
• Grade: Tom Knowles
VFX: Hello Charlie
• VFX Supervisor: Ellie Canham
• VFX Producer: Chas Golding
• VFX Artist: Lydia Caplan
Spark44: Jaguar 'Mistress of Mischief'
What better way to introduce Jaguar’s rule-bending new E-Pace to UK audiences than creating a character cheeky enough to drive it?
This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' Harry Bradbeer, “The Distraction” is the first of 5 short, humorous and shareable social-first films, created by Spark44.
Bored of the status quo? It’s time to bend the rules.
Client ????: Jaguar Land Rover
Brand????: Jaguar E-PACE
Agency ???: Spark44Title????: Jaguar E-PACE: Time to Bend the Rules
Media????: Short films on UK social channels, followed by VOD and OLAChief Creative Officer??: Brian Fraser, Spark44
Creative Directors??: Matt Statham, Chris McDonald, Spark44
Creative Team???: Christopher McKee, Richard Morgan, Spark44
Agency Producer??: Nicola Spence, Spark44
Account Team???: Hannah Sawford, Mikaela Green, Spark44
Strategy Director??: Liz Wolstenholme, Spark44Director???: Harry Bradbeer
Production Co???: Park Village
Executive Producer??: Peter McMillan
Editor?? ??: Adam Bosman
Director of Photography ?: Ruairi O’Brien
Colour Grading??: Goldcrest (Jet Omoshebi)
Sound Design???: James Saunders
Stills photographer??: Alan Powdrill
Retouching???: The Forge
Space City Productions: RSPCA 'Clover'
Nadia Matthews - producer, Space City Productions
Josie Leadbetter - assistant producer, Space City Productions
AMV BBDO: Snickers 'You're Forgetful When You're Hungry Pop-Up'
Lemon Scented Tea: Veloretti 'An Amsterdam Bicycle Story'
Despite all the obstacles and obstructions that are put in their way”, says
Ferry Zonder, founder of Amsterdam bicycle brand Veloretti. “With our
new European positioning ‘Outsmart your city’ we challenge people in
other cities to outsmart their own city.
platform to demonstrate that Veloretti is so much more than a ‘pretty
face’; it’s a cool and reliable way of transport.”
for the creative concept, and Maarten Groen (DPPLR) directed.
Direction and photography: Maarten Groen
Production agency: DPPLR
DOP: Stephan Polman
Client: Ferry Zonder, Dien de Winter
M&C Saatchi SA: Nando's SA '#rightmyname'
Jake Johnstone, - advertising and media manager - Nando's Southern Africa
Doug Place - chief marketing officer - Nando's SA
Tom Kratz - copywriter
Jordan Tryon - copywriter
Tshegofatso Phethle - art director
Tannah Stroebel - account management
Mathew Walton - account management
Tammy Joy Fisher - traffic
Gavin Dale - digital designer
Elske Nel - digital designer
Robyn De Beer - digital producer
Cornel De Jager - social strategy
Nic Manson - videographer
The Media Shop - media agency
Maggie Pronto - media planner - The Media Shop
Native VML (JHB) - partner agency
Epic MSL Group - partner agency