After working on Corona from a multicultural perspective, The Community won total market duties for the launch last year of Corona in cans for the Constellation Brands-owned beer. The agency, which has 250 staffers, also grew its portfolio to include general market work for General Mills' Cinnamon Toast Crunch and Hornitos tequila, alongside new tech company Magic Leap.
This year has already seen a successful push for Verizon, "Best for a Reason," which features actual engineers at the brand telling their stories. In three weeks, the campaign garnered 6.5 million views.
"Telling all these micro-stories from a local-up approachit's a pretty powerful message to see what Verizon is doing behind the scenes," says Montero, noting that The Community's Verizon work is now evenly divided between multicultural and general market.