"We're finding more and more of our thinking and ideas have social at their heart, and that provides a focus for our thinking and approach," says John Hadfield, BBH Singapore CEO.
With a staff of 120 (who hail from more than 20 countries), the office has averaged double-digit year-on-year growth for the past four years, with 11 percent revenue growth in 2017. Business wins last year included Uber Singapore, plus the regional social and content remit for Uber, as well as Red Bull's Asia content studio and global social newsroom. It also was named lead agency for Singtel, Singapore's biggest pitch of 2017.
The agency, which raised its profile at the Cannes International Festival of Creativity in 2017 with 15 Lions for Nike's "Unlimited Stadium," followed up that work with connected basketball courts in the Philippines where players could access Nike training drills on their phones without using smartphone data, in partnership with Google. The surfaces underfoot were also giant works of art, with portraits of NBA stars by artist Arturo Torres.