We've got our eye on these 10 and you should, too.
A lot of eyes are on BBDO, which made our A-List last year, but has seen a drip-drip of account reviews from significant clients Lowe's and Campbell Soup Co. Last year also saw Omnicom Group sibling Goodby Silverstein & Partners win brand Pepsi in a holding company review. But BBDO won Macy's and Lay's for the New York office and additional work from the likes of HP, and delivered outstanding creative. This included Procter & Gamble's "The Talk," in which black parents have frank discussions with their children about race in America, and a campaign for GE that turned the ceiling of New York's Grand Central Terminal into constellations depicting female scientists. Moreover, the agency delivered on a promise to double the number of senior female creative leaders over 12 months.Alexandra Jardine