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WeWork and J. Crew have partnered for a four-part panel series that will focus on topics such as success, professional fulfillment and what it means to be an entrepreneur today.

The series kicked off earlier this week in San Francisco, and will make its way to New York City, Atlanta and Philadelphia over the next month. The panel sessions, which feature WeWork members, are taking place in-store at a J. Crew in each locale. The sessions are being moderated by LinkedIn executives.

In addition to the panels, J. Crew is putting up pop-up shops at select WeWorks where members can shop the brand’s spring collection. The fashion brand is also featuring real WeWork members in a campaign to promote its new “wear-to-work” pieces. The campaign features founder of The Black-Owned Market Michelle Dalzon and founder of Mother-in-Law’s Kimchi Lauryn Chun in addition to others.

The series kicked off earlier this week in San Francisco with an event at WeWork Embarcadero.