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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In a high-energy spot, Subway says "Make it what you want"whether it's hot or cold or fresh or epic or fun or whatever (they're talking about life and sandwiches). Groupon serves up another of its ads starring sassy spokesperson Tiffany Haddish. And Toyota presents a beautifully filmed short narrative about a young boy living in a small Italian town who aspires to be a world-class cyclist; it's part of Toyota's ongoing "Start your impossible" campaign.

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