Select Page

Red Stripe has stepped into to save the Jamaican bobsled team at the Olympics. The beer, which is brewed in the nation's capital of Kingston, covered the cost of the women's team's sled at the last minute after its coach quit and apparently threatened to take the sled with her, the brand says.

The coach, Sandra Kiriasis of Germany, quit the team after refusing to change roles from driving coach to "track performance analyst," according to a report Wednesday by the BBC. Kiriasis claims she was forced out and is legally responsible for the sled, the BBC reported. Red Stripe, which is distributed in the U.S. by Heineken USA, seized on the situation with a tweet on Thursday. The Jamaican team took the brew up on its offer.

Please contact us (your DMs are not open) US (315) 558-2302

Continue reading at AdAge.com