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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today

The deadliest-ever mass shooting at an American high school (with the death toll exceeding 1999's Columbine massacre) happened this week, but the story doesn't make the cover of the new issue of Time magazine, out today. The tragedy at Marjory Stoneman Douglas High School in Parkland, Florida happened relatively late in Time's production cyclethe school first went into lockdown at 2:40 p.m. ET on Wednesdayand while Time.com and Time's social channels have been intensively reporting on the tragedy, the print magazine's cover, a healthy-living service package"How to Live Longer Better"will make a lot of people flinch given the timing. See the cover here.

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