Select Page

The Colorado Center for Reproductive Medicine has hired Terri & Sandy as its first agency of record to help the clinical network shift cultural conversations around fertility treatments.

"We want to make it comfortable to talk about at any stage of your life," says Constance Rapson, chief marketing officer at the center, which is known as CCRM. "The whole adage of 'Having it all' is transforming, and wanting to have a baby at any stage of your life should be part of having it all."

CCRM decided to begin its first consumer brand campaign because it now has 10 facilities around the country and the multibillion dollar fertility industry is growing rapidly, Rapson says.

Continue reading at