Ad agency BBH Labs is using billboards to shine a light on the Grenfell Tower tragedy that killed an estimated 71 people in their homes eight months ago.
The London tower block was the scene of tragedy when the flammable cladding catalysed a fatal inferno that appalled the nation.
Eight months later and no arrests have been made. The campaign was run to support the Justice for Grenfell group and takes inspiration from the Oscar-winning movie Three Billboards Outside Ebbing, Missouri where a mother creates ad hoardings to force the police to investigate the murder of her child.
The three ads read: “71 DEAD, AND STILL NO ARRESTS? HOW COME?’
To this day, numerous buildings across the UK still host flammable cladding, despite it being an integral flaw that increased fatalities in the tower. On why it got involved, the BBH Labs website read: “Speaking to members of Justice4Grenfell it became clear to us that eight months on from the tragedy of the Grenfell Tower fire, the key issues are being downplayed or ignored.
“And still no arrests. And still 297 flammable clad towers. And still hundreds of survivors without permanent homes. And still no diverse Inquiry Panel. And still there is no justice.”
Justice4Grenfell spokesperson Yvette Williams said, according to Metro: “The film that we are using as inspiration, Three Billboards Outside Ebbing, Missouri, highlights the power of advertising to bring about justice.
"We wanted to harness this power to remind people how little has been done since the tragic event shook this community, and the country, just over eight months ago.”
Below are some of the tweets in reaction to the campaign.
— ?man | ????? (@ImaniAmrani) February 15, 2018
Inspired by the Oscar nominated film “Three Billboards Outside Ebbing Missouri” the Justice4Grenfell campaign today launched their own version. #GrenfellTowerFire #GrenfellTower #Grenfell #Justice4Grenfell pic.twitter.com/SAhFFQplln
— Grenfell Speaks (@grenfellspeaks) February 15, 2018