Amazon, YouTube and Twitter are all weighing bids for streaming rights to "Thursday Night Football," according to people with knowledge of the matter, providing the latest evidence of technology companies' growing interest in live sports.
The three are bidding as much as hundreds of millions of dollars for rights that will run for as long as five years, according to the people, who asked not to be identified discussing the negotiations. The NFL is getting help in the talks from 21st Century Fox, which acquired the TV rights to the games through 2022.
The NFL is looking for a tech company to offer an interactive stream with social-media commentary and statistics that entice kids raised on video games and Snapchat, the people said. Amazon already does this with the G League, a minor-league version of the NBA. The TV audience for the NFL has declined for two years in a row, slumping almost 10 percent last season alone.