Adopting the #EmojiJourney hashtag, the carrier is making its presence felt on Facebook and Twitter by asking users to comment on their ideal break down under – using nothing more than strings of emojis. Participants will then be sent a link to a personalised interactive map of the country with emojis highlighting particular points of interest.
— Air New Zealand?? (@FlyAirNZ) February 15, 2018Each clickable icon can be triggered to display additional information about specific destinations and the activities visitors can look forward to should they elect to take the trip.
Jodi Williams, Air New Zealand’s general manager for global brand and content marketing, said: “This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots. For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.
“#EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese and we hope this new experience will not only inspire visitors to travel to New Zealand but will also get Kiwis out exploring their own backyard,”
Air New Zealand famously capitalised on Peter Jackson’s Lord of the Rings saga by recruiting cast members for a themed inflight safety video.