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Most last-minute gift buyers give flowers or candy for Valentine’s Day, and it was the latter that sprang forth to help out in London this year, as Snickers came to the rescue of forgetful lovers.

As a sequel to last year's ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO created another experiential stunt for those couples. Going one step further, Snickers created a with a pop-up restaurant for those who didn't have a restaurant on the busy evening. 

With reservations only made available on the morning of the big day, Snickers parked it's decked out Valentines van on a busy Shoreditch High Street, asking the question ‘Need a table for tonight?’.

Passers-by were invited to grab a reservation card from the van to secure a table for two at Oublie, which translated from French means 'forgotten', where diners were treated to a complimentary three-course meal from one of London's top chefs.

The elaborate stunt was to remind everyone that Snickers is there to help the hungry and forgetful, even on Valentine’s day.

AMV BBDO: Snickers 'You're Forgetful When You're Hungry Pop-Up'

Agency: AMV BBDO
Client: Snickers
Date: February 2018
Following the success of last year’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, where an out of home (OOH) placement became a stop for free Valentine’s cards, Snickers and AMV BBDO created another experiential stunt for forgetful couples. Going one step further, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening, with a pop-up restaurant just for the forgetful.
Reservations for the exclusive restaurant didn’t appear until the morning of Valentine’s, when many other restaurants were fully booked. Snickers parked their decked out Valentines van on a busy Shoreditch High Street, asking the question ‘Need a table for tonight?’.
Forgetful passers-by were invited to pull a reservation card off the van, securing them a romantic table for two  at an exclusive pop restaurant: Oublié (‘forgotten’ in French). While the reservations were last minute, the dates arriving could never have guessed it. Oublié served a delightful complimentary three-course meal from one of London’s top chefs, ending with a coffee and a Snickers.
Credits:
 
 
 
Client: Snickers
Brand Director: Gemma Buggins
Creative Agency: AMV BBDO
Creative Director: Rosie Arnold
Copywriter: Oliver Frost
Art Director: Josephine Shedden
Agency Planner: Alaina Crystal, Elly Fenlon
Agency Account Team: Lou Woolf, Alice Martin, Jean-Luc Gentilli & Rebecca Thomas
Agency Project Manager Rachel Ardeman
Agency Producer: (Flare)
Elizabeth Griffin, Ciara McGowan
Media Agency: Mediacom
Director: Sebastian Feehan (2DOORS)
Producer: Josephine Gallagher (Fat Lemon)
Tags: UK
 
 
 
 
 
 
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