Most last-minute gift buyers give flowers or candy for Valentine’s Day, and it was the latter that sprang forth to help out in London this year, as Snickers came to the rescue of forgetful lovers.
As a sequel to last year's ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO created another experiential stunt for those couples. Going one step further, Snickers created a with a pop-up restaurant for those who didn't have a restaurant on the busy evening.
With reservations only made available on the morning of the big day, Snickers parked it's decked out Valentines van on a busy Shoreditch High Street, asking the question ‘Need a table for tonight?’.
Passers-by were invited to grab a reservation card from the van to secure a table for two at Oublie, which translated from French means 'forgotten', where diners were treated to a complimentary three-course meal from one of London's top chefs.
The elaborate stunt was to remind everyone that Snickers is there to help the hungry and forgetful, even on Valentine’s day.
AMV BBDO: Snickers 'You're Forgetful When You're Hungry Pop-Up'