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Also: About a week ago, Ad Age put out a call to the creative community to produce work that confronts the issue of gun violence head on. The goal is to get real sponsors to support the strongest work. Read more here.

Out: After investigations into inappropriate conduct, Universal has fired Seth Byers, executive VP of creative strategy and research, Variety reports. And Josh Goldstine, president of marketing, is on administrative leave, the report says.

TV ads: TV ad sales in the U.S. dropped 7.8 percent to $61.8 billion in 2017, and Bloomberg News says it's "the steepest drop outside of a recession in at least 20 years."

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