Pepsi's viral "Uncle Drew" ad campaign featuring NBA star Kyrie Irving is taking new form: a full-length movie slated for release June 29.
It remains to be seen just how much the Pepsi brand will be woven into the script, but a new preview offers some clues, such as a Pepsi sign at an outdoor basketball tournament.
The Uncle Drew campaign, which cast Irving as an old man who can seriously hoop, debuted in 2012 as a five-minute online video promoting Pepsi Max. As reported early last year, PepsiCo's Creators League studio has been working with Temple Hill Entertainment to get the character on the big screen. Lionsgate's Summit Entertainment is also involved.