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Amazon is laying off employees at its Seattle headquarters and globally, according to sources close to CNN. The company is said to be reducing the size of mature departments within the company, such as online retail operations, while hiring for newer business segments such as cloud computing and Alexa.

The layoffs, which is said to be in the hundreds, may affect global teams as well and Amazon has started notifying employees. In a statement to Marketing, Amazon's spokesperson confirmed that the teams affected are based in the US.

“As part of our annual planning process, we are making headcount adjustments across the company – small reductions in a couple of places and aggressive hiring in many others. For affected employees, we work to find roles in the areas where we are hiring," the spokesperson added. Meanwhile, Amazon created 130,000 jobs and employed over 560,000 individuals worldwide last year.

This news follows Amazon's expansion into Singapore last year with the launch of its Prime Now service on iTunes and Google Play stores. In 2017, Amazon launched a global media review of its US$1 billion media business, with the appointed agency being responsible for handling promotional activities in various markets worldwide, along with its North America business. Globally, the incumbent on the account is IPG Mediabrands’ Initiative, which became its global media agency following a 2013 review.

Last year, Mindshare and POSSIBLE also launched a new offering to help brands leverage their media and e-commerce investments across the whole Amazon ecosystem. This sees the amalgamation of Mindshare’s media planning and buying, data analysis and strategy expertise with POSSIBLE’s e-commerce, data analysis and creative expertise.