Brand experience agency Geometry Global has unveiled a new brand identity which will apply to its 56 markets around the world - 19 cities in Asia Pacific. This is in a bid to reflect the changes it has gone through as an agency since its launch in 2013.
The new identity was created in-house by the Geometry team in Hamburg, Germany and includes a new logo word mark and monogram (pictured bottom). According to a press statement, the new identity was also designed with a vibrant new colour palette and a set of symbols that represents "diverse disciplines and expertise coming together to solve problems".
Steve Harding, global CEO, said the new branding reflects its evolution, and looks to showcase the Geometry as a modern and omni-channel agency which is diverse, curious, fun, confident and ambitious for the future.
“A lot has changed in five years. Our world has become more digitised and fractured, and brands are thinking more about how to optimise their sales in an omni-channel world,” Harding added.
“We have moved away from the defined, rigid representation of our past to a more fluid, curved, organic identity that is representative of our future,” Jon Hamm, global chief creative officer, said.
According to Diana Cawley, Asia Pacific CEO at Geometry, the agency has evolved our offerings in Asia Pacific over the past few years to respond to the region’s fast-changing market dynamics. She added that the agency is "better positioned than ever before to support our client's growth" and seize the opportunities ahead of it. As such, now is the right time to fully express the company it has become.
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