William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
- Creative services group Big Block Capital invests in live broadcasting marketing firm Ripplebox
- Twentieth Century Fox promotes Greg Drebin to EVP of worldwide marketing
- Marketing to women mantra: don't market to women
- 383 Project launches RenewBot to help agencies manage hidden project costs and subscriptions
- Carl's Jr. and Hardee's get separate personas from new AOR Havas, plus the voice of Matthew McConaughey