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Verizon is returning to the Super Bowl for the first time since 2011, it confirmed on Friday. But it declined to describe its plans, so the question is which Verizon will show up to play.

In its 2011 appearance, four days before Apple's iPhone hit Verizon stores, the telco's spokesman was the guy who said, "Can you hear me now?"

Fast forward to today, and Verizon's spokesman has switched to Sprint. The company has found a new spokesman, Thomas Middleditch from "Silicon Valley." It's purchased AOL and Yahoo, assembled its own advertising platform and built a sophisticated IoT offering that arms large companies with rich data.

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