Credit: Illustration by Tam Nguyen/Ad Age
The digital gold rush prompted by Bitcoin has some social media agencies heading "to the moon"cryptocurrency speak for whenever someone sees massive gains.
"One-hundred percent, influencers are being used to market these token sales," says Ryan Detert, CEO of Influential, an agency that connects brands with influencers. "In the last eight months, it has become a common request for us. And yes, everyone is doing it."