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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: NordicTrack promotes its X22i Incline Trainer, which includes access to human trainers streamed onto the treadmill's video screen, as your "coach for the tough days." A TaxSlayer customer says that the online tax-prep service is so simple she even got her grandfather using it. And Starbucks serves up another one of its arty, typographically-driven spots promoting its new Blonde Espresso.

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