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Eurosport has partnered with eBay company StubHub to sell sports tickets directly through its website.

The Discovery-owned sports broadcaster hosts audiences on site via its VOD player and its sports news. From here, the company can funnel fans of select sports to purchase tickets to contextually relevant events.

Currently set up are the football and boxing hubs. There will also be tickets for Wimbledon, the ATP Tour Finals and rugby events including the Six Nations Championship. Further local events will be sold in Spain, France, Germany, Italy and the UK.

Peter Hutton, chief executive of Eurosport, said: “This is a great partnership for the millions of fans that visit Eurosport websites across Europe. Through StubHub, we can now offer supporters the opportunity to not only watch and read about their favourite sports, teams and players, but see them perform in person. Our global homepage - -  receives up to 60 million unique visitors per month and this agreement adds even more value to the user experience at a global and local level, in five major markets.”

Ander Michelena, general manager international for StubHub, added: “A ticket is sold every second on StubHub, a platform that seeks with this agreement to establish itself as the leading platform for European sporting fans. It is a pleasure to be able to partner with a company of the prestige of Eurosport.

“We want to increase our commitment to leveraging the potential of our strategic partners to the full in order to reach out to sports fans and offer them access to unique and exciting events around the world.”

Michelena concluded: “With agreements such as this, we seek to strengthen the experiential tourism industry, a current growth segment.”